12 Flaws in Your Business’ Website Design and How to Fix Them
Website design isn’t exactly the easiest thing in the world. If it was, then we wouldn’t see web designers charging five to six figures for designing a single website. There are plenty of nuances that are important to learn, but we’re going to keep it simple and introduce 12 common flaws in business website design and what you can do to fix them.
1. Lack of a Favicon
Favicons are those little icons that you see on each browser or tab. They’re small and they usually help users tell what website the tab is on for easier switching. Without one, your website looks unprofessional and it will get lost in tabs.
2. Sluggish Website
A slow website isn’t very enjoyable to browse. Make sure you’re not overusing complicated scripts and plugins and focus on optimizing your website for both desktop and mobile users. There are many things that could lead to a slow website, but we would recommend testing it on a variety of devices to first make sure it’s not an issue with your device.
3. Not Responsive Design
Around half of all web users access the internet with their phone at some point, so make sure your website is responsive and can adapt to both mobile and desktop screens. Responsive design websites are fairly easy to create with web builders, but if you have something custom-made then you may need to speak to your web designer.
4. Unclear Navigation
No one likes to get lost in a labyrinth of links, so make sure you make a clear navigation tree for your website on both the mobile and desktop versions of your site to prevent frustrating your users.
5. Slow Web Server
If your site keeps failing and going down, you may want to consider premium website support to help you fix the issues and remedy a slow web server. Not every web server is born equal, so if you feel like you’ve optimized your site but it’s still running slow and sluggish, then you may want to consider changing to a different web server.
6. Too Many Colours
Too many colours will hurt the eyes and make it a horrible experience to browse your site. Focus on creating a clear and concise colour palette instead of mixing too many.
7. Conflicting Fonts
In addition to too many colours, it’s also possible to have too many fonts. Make sure you don’t use more than a handful of fonts to keep the design simple and clean.
8. No Feedback Option
Sometimes, your users will want to leave feedback so that they can help improve your site or submit changes and issues that need to be fixed. Without some kind of support or contact form, your viewers will feel like they don’t matter to you.
9. Limited Search Options
If you have a very detailed and informative website then it’s important to set up a good search option so that your viewers can get the information they’re interested in. Without a good search function on your website, it can be difficult to stomach browsing your site especially if it has a labyrinth of links that is impossible to navigate.
10. Auto-Playing Content
Be it random animations, videos or worse, Flash content, make sure none of it auto plays. Not only is it less annoying, but it can also ensure that it won’t drain data from mobile users. If possible, get rid of any content that is forced to play and instead, use video embeds for services like YouTube if you want to play video on your site.
11. Generic Stock Photographs
If your customers see the same dozen or so stock photographs on your website and your competitor, then it’s clear that you haven’t put in any time to change them and stand out. Unfortunately, paying for unique stock photography is expensive and if images are used without permission, it can lead to some very serious consequences.
12. Too Much Fluff
Some websites just have far too much fluff and not enough content. In a situation like this, it’s best to cut out anything that isn’t needed or doesn’t improve the user’s experience and keep everything short and to the point.
These website design flaws will not only create a poor experience, but it will reflect badly on your business’s reputation. If you’re serious about improving your online presence through digital marketing, then it’s vital that you look at these flaws and fix any that could be negatively affecting your business.