bike propped up outside blue store front

3 Branding Tricks For Physical Stores

Branding is a central part of the marketing strategy for any business.

For companies that operate solely online, that means a strong focus on social media and email marketing above all else. But if you’re running a brick and mortar store, there’s a whole different set of rules to follow. Online branding is still important but you need to consider everything that is on display in the shop itself and find new ways to get more passing trade, which makes up a lot of your business. If you’re unsure how to handle branding for your store, here are a few simple tips and tricks to use.

The Storefront

Online companies have all sorts of places to display their brand. It’s on their website, social media and even their email signature. You can still do all of that stuff but your best branding tool is the storefront. By creating a great shop front display, you’ll entice more people that are just passing by and that’s where a lot of your customers are going to come from. This is especially important for building business during the Christmas period because you’ve got a lot more people out shopping.

Creating a great shop front display is a lot harder than people think. You need to carefully consider the items that you put front and centre. You want the best stuff you have to offer but you don’t want to scare people off with high prices so you need to find a balance. It’s also important that you display your brand front and centre. That means getting a professionally made sign from a company like Design Your Sign which is eye catching and displays your logo well. Make sure that all of the price tags and promotional posters are using the same colour scheme and font so your brand is coherent as well.

Train Your Staff Properly

Branding isn’t just about the visuals, it’s about the character and personality of your company as a whole. You’re telling the customer a story about who you are. The service that you offer is a big part of that and it’s also something that your online rivals can’t match. Make sure that you’ve got well trained customer service staff that always leave customers happy. A lot of people that come to your store instead of shopping online will do so because of that personal touch so make sure that it’s perfect.

Digitise The Store

When you’re going up against the online companies, you might struggle to catch people’s attention. In the online world there are so many photos and videos everywhere and in comparison, a poster in the window might seem a little dull in comparison. But you can have all of that stuff in your store as well. Get screens with a rolling picture slideshow showcasing your products, some videos of them in action or some interactive displays. Having a more dynamic display will help you to grab the attention of passers by.

Branding in a bricks and mortar store can be difficult, but if you follow these simple tips, you can easily beat the online competition.

Photo by Artem Gavrysh on Unsplash

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