people enjoying work event

4 Tips For a Perfect Business Event

Running your own business means stepping out of your usual comfort zone and into something a little bolder and a lot more courageous!

Part of stepping out of that comfort zone lies in holding networking events and introducing your company to the industry you have entered into.

But before you get started on planning your major business event, you have to have a clear idea of what you want from it. Are you hoping to win new business, or just make new contacts in the industry? Are you hoping to reap the rewards of growth from the event itself, or do you just want to show the world you’ve arrived? Whatever the reason, it’s going to take some serious planning on your part to have the event of the year, and we’ve got four of the best tips to get you where you want to be!

  1. Research is going to be the key thing you need when planning your event. You want to plan for the perfect location, have the perfect food to offer, and have the perfect projector lamp specialist out there who is able to help you set up your presentation so everyone can see it. Your location matters the most, as it needs to not only hold all the people you plan to invite but also it needs to be accessible for all. There’s no point in holding an event at a venue that people cannot get to, so be aware of your audience.
  2. Knowing your budget is going to make the difference between an event in a small room and an event in a large conference centre where you can really spread your wings. Your event budget needs to include insurance, which you can read about here. Take into consideration the possibility of needing overnight accommodation for yourself and the people in your office.
  3. People come to events for the freebies more than they turn up for what is actually on offer. Freebies should include goody bags that hold swag with your company logo which is appropriate for the audience, and good food. Look into your catering options when it comes to your event so you know whether you can manage a hot meal or a buffet for everyone to choose their own. Always consider dietary requirements and allow your catering budget to stretch to a gluten-free option as well.
  4. Dressing the venue means making sure the décor and lighting work in your favour so that your stalls and items are all illuminated the right way. Allow as much natural light into the space as possible where you can, so that people aren’t stuck in a stuffy and windowless area.

Your event – no matter the reason for the function – needs to go off without a hitch. You can ensure that happens with a lot of careful planning and organisation with the people you work with. Networking doesn’t have to be a chore and can be something very enjoyable if you set off your event well!

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