6 Things Your Customers Want From Your Business Website
As every entrepreneur worth their salt knows, these days, it’s pretty difficult to run a successful business if you don’t have a business website.
Of course, you might still have social media accounts to get your name out there, but you need a real website to be the anchor for your marketing, as well as provide somewhere to sell your products and services. However, there is one thing worse than not having a website, and that’s having one that fails to give your customers what they want. To make sure that your website is doing what it should be, here are six things it needs.
It’s ridiculous how many entrepreneurs design websites that fail to clearly display the contact information for their business or forget to put it on the website completely. If it isn’t easy for your customers to get in touch with you, then they won’t, which means that you could miss out on the opportunity to make a sale.
If your website doesn’t look appealing and professional and is difficult to navigate, then potential customers are going to stop looking and visit a site that’s better. If you’re not particularly creative or tech-savvy, then hire a web design agency to create your website for you. Of course, it’s going to be something you’ll have to pay for, but it’ll be worth it to keep customers on your site.
A Search Bar
It may be incredibly easy to navigate your site, but some users are going to want to search for something specific, and if there isn’t a search bar available to do this, then they’ll give up and look somewhere else. It’s important that you remember these users when designing your website, and ensure that there’s a search bar somewhere clearly on the screen.
Before you can keep customers on your site, you need to get them there, which means that you should provide something they want. Of course, this could be your products, but it’s much easier for those to be discovered when you have a blog. Blog posts increase your SEO, making it easier for potential customers to find your site.
These days, more and more people are accessing the internet and buying goods using their phones, which means that your website has to look good and work properly on mobiles too. If it doesn’t, you could alienate these types of customers, which would significantly decrease your market and therefore decrease your sales.
If you’re using your website to sell your products or services, then you need to make it easy for your customers to complete their purchases. A great way to do this is to offer PayPal as a payment option, as it means that customers won’t have to go and look for their card, which makes it a lot less likely that they’ll abandon their sale.
If you want your business to be as successful as it can be, then make sure that your website has all of the key features mentioned above.