9 Signs You Need to Update Your Website
One of the most important parts of any modern business is undoubtedly the website.
With so many people searching for goods and services online, you need to have a site that stands out from the crowd. And this means being ready to update it on a regular basis.
Sometimes, this just means making a couple of tweaks here and there. On other occasions, you may need to undertake a complete website revamp, so you may want to check out ecommerce websites by Cefar. Adding regular, fresh content should be a given through your blog page. If you are wondering whether now is the moment to update your website, here are a few signs to look out for.
Lack of Traffic Conversion
Once upon a time, you may have enjoyed a good traffic conversion rate, but if this has started to slip, the time may have come to make some tweaks. Perhaps it is because more and more people are accessing the internet through their smartphones and you don’t currently have a mobile version of your site that is up to the task. Throughout your site, you need to be leading people towards making a purchase, so it is worth investigating the ways that you can steer people towards doing this.
High Bounce Rate
It is important to keep on top of the traffic to your website, and there are plenty of analytical tools out there that make this process simple. If you find that the bounce rate is worryingly high – meaning that people are moving away from your site extremely quickly after visiting – it is likely to be time for a redesign. People are a lot more ruthless with their time on the web than ever before, so if your site doesn’t capture their imagination straight away, they are likely to switch off. If you don’t want to go for an entire site redesign, focus on the integral pages (i.e. the homepage and product listings).
Slow Loading Time
Back to the point about people being ruthless with their time, no customer is going to wait for even minutes for a site to load. With so many other businesses all clamouring for their attention, they could well just go to the next result listed on Google. There are many ways that you can improve the loading time of your site, but shrinking your image files and optimising your content are two of the steps that you can take to kick things off.
Issues Adding Content
A lot of business owners want to be in charge of their own website, adding content whenever they see fit. If you cannot currently do this, you may well decide that it is time to put in a content management system, which gives you the freedom to update your site without a great deal of coding knowledge. Many of these systems are focused on simplicity so anyone can control what goes on their own website.
No ‘Sign Up’ System
Data is an invaluable commodity these days, and if you don’t have a system that allows your users to input their details, you are missing out on a big trick. You should be looking at any methods that you can think of that will encourage people to give you their details. Perhaps you will offer them exclusive access to deals or content that can’t be reached by the average user. All you really need is their email address so you can keep providing people with reasons to return to your site time after time.
If people log onto your site only to find content that is heavily outdated, this is an instant turn-off as you don’t look current and cutting-edge. As well as your blog page, which you should aim to update at least a couple of times a week, you also need to rewrite the content of your product descriptions from time to time. And the main body of your site should be changed occasionally, too, and certainly when you have something interesting and relevant to add. Search engines respond favourably to websites that make regular updates, so make sure that you keep your finger on the pulse.
Lack of Links to Social Media
Your website is only one part of your overall online strategy, and you should also look to link everything together. Obviously, your social media accounts need to be updated on a regular basis, but they should also be easily accessible from your main site. The most common and popular way of doing this is with some small icons that will take people back to the respective pages. Now is also a good time to narrow down your social media focus, deciding which platforms still serve you well, which ones you no longer need, and maybe creating new accounts for tools that prove useful.
There are certain signs that your website is a little dated, and the buttons is one of the main ones. Even if you decide not to redesign the entire site, simply refreshing the various buttons can make all the difference. You could try out an attention-grabbing colour scheme or a few other visual clues which direct users towards the intended section of the website. Make sure to check your site metrics to ensure that your changes are having the effect that you had hoped for.
Pretty much all new websites are designed with the mobile user in mind, but if you log onto your site through your phone and find that it is difficult to navigate, there is every chance that others think the same. You need to have either a responsive or adaptive design so your customers find it easy, no matter what sort of device they are using to access your site.
Maybe you don’t notice all of these things about your website, but if you have read through the list and one or two things are ringing a bell, the time may have come to give your site a refresh.