That’s All There Is To Business
There’s only one small difference between businesses which succeed and businesses which fail: their image.
You could be offering a product of fantastic quality, or customer service which is kind, caring and helpful, but none of that matters if your company doesn’t captivate the market and draw in those customers in the first place. If you were the only business offering a certain item then things might be different, but the fact is that – unless you’ve invented something game-changing like the iPhone – you have dozens or perhaps hundreds of competitors offering the same or similar goods and services to you.
That’s why image is so important. Consumers find it hard to choose between the numerous businesses offering the items they need within specific industries, so they make their decision based on the branding of each company. When they have so many options available to them, the one which wins out over the rest is likely to be the one with the most enticing promises in its marketing; “we’re the most eco-friendly company in this industry”, or “we promise to beat any deal you can show us from our competitors”, for instance.
If you’re wondering whether your business’ image is up to scratch, then this article might just give you some tips to help make more of a mark on your target demographic.
Start a captivating marketing campaign
When it comes to improving your company’s image, the place at which you want to begin is its marketing campaign. Obviously, you already have some sort of marketing in place but that doesn’t mean you’re doing a good job of it. You might know what your business stands for but you haven’t created a proper “brand” until you’ve projected the values and ideas for which you stand to the world. That’s what we’ll discuss throughout this article, but you probably want to think about the practical ways in which you’ll present this image.
Old fashioned marketing is dead. Billboards and posters still merit consideration, but they won’t get you in front of everyone you’re trying to reach; for that, you need to use the internet. Online marketing is the present and the future because that’s where you’ll find your audience. Creating a strong website with SEO techniques is crucial, but you need to think about inventive ways of promoting your brand too. You might want to look into professionals who specialise in corporate video production. It can sometimes help to dress up your business in creative packaging. Many businesses are using live video marketing techniques on Facebook and Instagram.
Project strong ethics and values
You’re presenting your brand to people. This means that your captivating slogans and imagery needs to be humanised; don’t focus on corporate jargon. You want to be making a connection with human beings, so think about the things which matter in real life. You need an identity. Think about what you look for as an individual when you buy something from a company. If you look for a business which cares about its customers, you need to prioritise customer service within your business.
You should also promote environmentally-friendly values because going eco could save your business a lot of money, as well as impressing the target market. Reduce paper usage, energy bills, and other excess waste; this is basic advice in the modern world. Of course, it’s vital that these ethics and values are actually genuine things your business believes or supports at its core, for reasons that we’ll discuss further now…
Make sure your team is on board
As discussed above, sterling customer service is so important to the image your business is trying to present. If you promise in your branding that you’re a caring company which always strives to deliver excellent service and solutions to any problems that your customers may have, then you don’t want this brand identity to be ruined by employees who are rude, unhelpful, and unprofessional.
Your workforce represents your business, so focus your attention on making sure you can walk the walk as well as talk the talk. Treat your employees as you would treat your customers; give them incentives such as bonuses and early finishes on certain weekdays. Give your team breaks and trips away. Remember that they’re still people and reward them for their work in the same way that you reward your customers with great service.