Avoid the Local Curse by Going Global With Your Business
We all love a local business, don’t we? Everyone wants to get behind a brand which is part of their local community. It’s a cause which is close to all our hearts.
But, in a business sense, local is often seen as a dirty word. You only have to look at the amount of small businesses which have folded to see that locality is a curse. While people are willing to stand behind their locals, they still choose to shop at cheaper stores. As such, local businesses simply don’t have the staying power they did ten or twenty years ago.
If you’ve been thinking about keeping things local, it’s time to think again. To protect your brand, you should be thinking as far afield as possible. The good news is that online operations ensure you can reach more people than ever before. But, merely having a website isn’t enough to broaden your business horizons. You may also want to consider the following pointers.
Offer translation services online
Your website may provide you with a broad reach, but that doesn’t mean customers from other countries will find you. This is especially the case if you don’t cater for different languages. While it can be time-consuming, it’s worth offering translation on your website. Some internet providers, such as Google Chrome, provide this service automatically. But, you can’t guarantee your customers are using them. Providing your own translations ensures anyone can reach you, using any internet provider.
Online translators can help you in this task, but bear in mind that they may not be your best bet. They translate literally, which doesn’t always offer smooth reading or correct wording. And we all know that grammar is essential for sending the right message. It may, instead, be worth hiring a professional translator for the job.
Don’t forget to distribute
It’s also important you find the best ways to distribute your products. Reaching remote customers won’t do you any good if they can’t buy your stock. So, make sure to provide international shipping options on your website. This won’t cost you anything extra, as customers will pay the shipping fees. And, it could see you earning much more.
It’s also worth considering how you transport items around your home country. Instead of using expensive courier services, you could stock up on a van of your own. You could buy gas oil drums to cut petrol costs, and offer delivery for a much cheaper rate. This is a sure way to set yourself apart from the competition and is well worth doing.
Consider reaching for the remote
If you want to make ripples in a particular area, it’s important to have someone on the ground. Remote workers can be fantastic for this purpose. By finding staff in chosen areas, you can ensure someone will always be available for meetings and so on. This is especially important if you’re trying to find a way around language barriers. You won’t have to worry when you have someone local working for you.