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The Business Perspective: Startup Toolkit

Running a business is no walk in the park, and it takes a lot of time and dedication to really get something off the ground.

But there are certain business tools that can have a major influence on your success – tools that entrepreneurs sometimes overlook in favour of big ticket stuff.

It’s hard to prioritise every aspect of running a business that you think is important; there are never enough hours in the day, and even outsourcing some elements means you may not have all the bases covered when it comes to launching and creating a successful startup. Here are some of the key factors you should be thinking about:

Have you thought about your logo and branding?

Your logo and branding says more about your business than you could ever know. It is your chance to make a first impression on a potential customer or client. Not putting much thought into this may send the wrong message to your target clientele. It is always a good idea to take your time and get this right – and if you find yourself running out of creative juice, or unable to create a logo independently, then seek the help of design experts like With Oomph. When discussing your needs, think about what you want to someone to think when they see your company. What is your takeaway message?

Do you spend enough time on social media?

Even today there are businesses out there who don’t realise the power and influence that social media can have on potential customers. A strong social media strategy can often be the difference between gaining sales and engagement, and not getting anything at all. Spend time building up a content strategy and creating a voice for your business. Doing this consistently will dramatically change your brand engagement – and hopefully your sales and customers could increase because of it, too.

Have you planned and specified a product launch?

Launching a product is exciting, but when you haven’t taken much time over the research or development of it then you could be shooting yourself in the foot. Consider creating a prototype and testing it vigorously amongst focus groups. The extra hours you put in before a product launch could save you some headaches once the final product is out there. You may also want to consider your delivery methods and how you sell things – whether it is online only or having the option of visiting a showroom or store to make purchases in person. You could also consider dropship methods for selling globally or using the platform of a department store.

Are your website and e-commerce facilities up to scratch?

Finally, everyone must think digital-first these days, even if you can still go to a shop or store. So it is essential to make sure that your website and e-commerce facilities are up to scratch. Think about the speed at which your website loads up, and ensure that all the information on there is correct and up-to-date. It’s small mistakes like this that could cost you the trust of your customers.

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