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Presence and Platforms: What You Need to Know

When it comes to running your business, you know you’ve got a lot to think about.

But above all else, you need to ensure that you’re putting your patrons first. After all, there would be no business without a strong stream of custom. As a part of this, you may want to think about the ways in which your customers are able to access your business. Way back when, having a physical store was enough; however, in today’s modern world, there are so many more places and platforms that you may need to allow you customers to access – and buy from – your business in the way they want.


If you do have a physical business, your actual store or premises is going to be the first presence that you should prioritise. To do this, you’re going to want to make sure that you choose a spot that is easy for your customers to access – both in terms of location, and access to the building. Ensure that you work with strong visual merchandising standards and that you’re able to encourage passing trade too.


Even with a physical store, you should think about operating a website too. Of course, if your business is online, this is going to be the bread and butter of your operation. So, you’re going to have to ensure that you have the essential website elements in place to make it a success. To do this, you not only need to outline your goals for having the website, but also identify your target audience and ensure that everything you create is aimed at them. Finally, because your online presence should allow your customers to buy from you when they want to, you need to make sure that it’s easy to use too.


As well as a traditional website, you may also want to think about the ways your business can go mobile. So many people shop from a mobile device, so it’s worth looking into your options here. If you don’t want to work with a responsive design, you should consider consulting with app developers for iPhone and Android devices. Then, you’ll be able to ensure that you have a mobile presence to appeal to this section of your target audience.


When we talk about online, we don’t just mean websites and apps, either. In today’s world, you’ve got social media to consider too. It’s important that you can communicate with your audience on a range of social channels, but you need to work out which platforms to be on. This can depend on your goals and where your audience is likely to be. Likewise, depending on your business, you may also want to think about the ways you can sell to your customers from these platforms too.


Finally, there’s your media presence to consider. Because traditional media may be something that your audience place a lot of emphasis on, being on social media platforms isn’t always enough. So you’re going to want to make sure that your advertising and PR strategies allow you to have a traditional media presence that can provide you with an holistic approach to accessing your customers.

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