Easy Ways to Make Your Website look Way More Professional
Running a business without a website is like running a store without a front.
It is essential if you want to draw attention to what you do, and it also helps to establish credibility as well. Of course, if you have made your own site then there is a chance that you have overlooked one or two things and this can have a huge impact on your professionalism and integrity.
Keep Things Simple
It may be tempting to go overboard with your site with drop shadows, colours, borders and more. When you have a site that is too busy, visitors will have a hard time looking at it and they will also not take in as much information as you’d like. To get around this, you need to take a minimalistic approach. Try and create more white space on the page and break down some of your bigger elements. When you do this, you can then draw attention to the most important parts of the page and this can work wonders for your site’s appearance.
Make Navigation Easy
Site visitors are usually in a hurry when they are making their way through a site and for this reason, you need to make it easy for them to find the information they need. If you do not have everything organised then they may end up bouncing from one page to another and this can be frustrating. On top of this, it can also increase your bounce rate percentage as well and this can hinder your site’s SEO and general performance.
Top Quality Copy
A lot of people don’t think that copy is a big part of their website design, but the truth is that anything that’s put on your site plays a huge role in how professional it is. The quality of your writing will say a lot about how professional you are. If you have sentences that are awkwardly written, grammar errors or just spelling mistakes then this can really lower the professionalism of your site, and you may even find that people click off your site as a result. One way for you to get around this would be for you to hire a professional writer or ask a couple of your business partners to look over it for you. If you are having a hard time with this then consider looking into Magento SEO services.
Use the Right Font
The font you use on your site can really alter the way that your site looks and feels. If you are trying to opt for a distinctive yet professional look then it helps to stick with standard or commonly used fonts. If you operate an entertainment business however, then you may want the spirit of your business to be reflected in this. If that’s the case then make sure that the font is still clear and that it is a readable colour as well. If you don’t then this may cause you to lose customers and this is the last thing you need.