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Embracing the New Normal of Logistics

COVID-19 has changed the way the world interacts and does business. To reduce the transmission of the disease, the government implemented measures that imposed the limiting of face-to-face interactions, as well as the temporary closure of businesses. As a result, more companies are revamping their strategies to make it through the pandemic.

Logistics, for example, is a crucial consideration. How are you going to ship items locally? How can you support customers who shop in the US and ship to the Philippines? Consider the following logistical factors and how you can handle them as the world transitions to the ‘new normal.

Supply Chains

The crisis resulted in stretched supply chains, which disrupted the delivery of goods – creating a domino effect. Businesses strategize to keep the supply chains from breaking while consumers are forced to wait or be resourceful.

To prevent this problem, find other sources of supply. Reduce your dependency on one source and find other suppliers – a priority, especially if you work in a crucial industry like pharmaceuticals. Find multiple manufacturers that offer the same quality. Also, invest in resources that shorten the supply chain, as well as deliver the merchandise as soon as possible.


Many businesses struggled with low supplies and inventory levels during the pandemic. Once the government announced the news of a possible lockdown, consumers started panic buying, resulting in empty shelves and grocery aisles.

For this reason, better inventory management has become a must. A well-structured warehouse inventory management system allows you to efficiently monitor your inventories, as well as prevent insufficient supply.

Safety buffers, such as high inventory levels, can help your business navigate the crisis better. Consider using an inventory management system to track your inventory and increase inventory levels to prepare for the future.


During the COVID-19 pandemic, getting goods from one point to another in the shortest time possible prevents shortages in local supermarkets and groceries. For example, medicines, personal protective equipment (PPE), and sanitation supplies need to reach hospitals immediately. Many suppliers were unable to deliver immediately due to several factors, including checkpoints and vehicle shortages.

Transportation challenges in the previous months call for significant changes in the future. That could mean using technology to enhance your responsiveness. Also, inventory management offers more visibility, as well as a better grasp of inefficiencies.


The demand for online shopping has increased since the majority of the population is at home. That means there is more work to be done, and only a handful of workers will do them.

Keeping your workforce efficient and streamlined during a crisis can be challenging since you have to monitor both the stress and productivity levels of your employees. Simplify this process by establishing effective communication with the team, as well as implementing programs that will boost their morale. Also, you should provide them with the necessary protection and equipment.

As the world slowly embraces the new-normal, considering all critical business factors is a must – and logistics is no exception. By preparing ahead, you can manage any crisis in the future.

Photo by Markus Spiske on Unsplash

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