How Outsourcing Can Free Up More Creative Time For You
Part of owning and running your own business can often be the phenomenal amount of time you seem to spend on things like admin.
It can be a nightmare to tackle and will eat into the creative time that you might have set aside for yourself. Nevertheless, it has to be done. But, have you considered outsourcing some of the tasks that you either don’t like or you don’t have time for?
You perhaps built a slick website that was catering for your needs in the early days, but with more people buying from you, ordering your services or signing up to your newsletter it is easy to get a little overwhelmed with the upkeep. Spend some time looking at what you want to get out of your website, and how you see it growing in the next few years – once you have a bright idea, approach web developers and see how their skills can bring a whole new level of professionalism and ease to your website.
Do you spend a lot of time on research, data management, responding to email queries? Little bits of admin can eat into your day. Consider hiring a VA to manage that for you. You might think that you don’t have enough of a workload to warrant this type of outsourcing, but virtual assistants give you a lot of bang for your buck. Here are just a few of the things you can offload:
- Email management/filtering and responding
- Booking appointments
- Managing your calendar
- File Management
- Database management and clean up
- Document preparation
- Responding to social media comments
- Blog commenting
When you find a VA that works well for you, it will be like having two of yourself!
Social Media. You can give this task to your VA but before you do, sit down and work out what you want from your social media.
- What are your end goals? Sales? Leads? A large following?
- What platforms work for you?
- How can you increase your visibility?
Once you have worked all of that out, sit down and set up a social media scheduler. HootSuite, Buffer, Social Oomph are all great options for this. You can connect all of your accounts, and populate your social media calendar with curated content for your followers. Your VA can handle responding to people that interact, and you can spend time working on fresh products and services.
Bookkeeping. When you start earning, you need to start keeping track of what you spend too. You don’t need to hire a full-time bookkeeper, but it is worth finding one that you can trust to manage your finances. Tax mistakes can be costly, and small businesses are often in a position where they just can’t afford to make those mistakes.
Outsourcing is something that can give you more time to focus on you, your products, your services and how you can grow and expand. Most outsourcing options can be used on an ad-hoc basis too, meaning you can hire when you have the available finance to, and the rest of the time tackle it yourself.