woman taking photo on phone for social media

How to Hone your Social Media Strategy

With so many channels out there, just getting started on a social media strategy can be full of obstacles and easy to put off.

We’ll walk you through some simple steps to help you hone your social media strategy and get the best from your content.

1. Decide which social media channels to use

Businesses small and large have limited amounts of resources and time. So the most effective way to hone your social media strategy is by focusing. Choose one to three social media channels to focus on and either repurpose content on other channels or ignore them completely.

Top Tip: Even if you aren’t going to use all of the social media channels, claim the handles you want so nobody else snaps them up.

2. What does your target audience look like?

Whether you’re honing your social media strategy or want to grow your business in other ways, understanding your target audience is crucial. Once you’ve understood even the basic demographics you can use the information to help inform your content.

Top Tip: When you’ve started to get some traction on your social media profiles the data you will get is invaluable. Google Analytics gives you an overview, while social media helps you really dig deep into the data.

3. Align your social goals with your business goals

People often see social media as a ‘fluffy’ form of marketing. Luckily, this is changing, but you still need to make sure you don’t fall into the trap of not worrying about goals and metrics in your social media strategy. Social media may look ‘fluffy’ but it has hard-hitting results and you can only achieve these if you focus on the same goals as the rest of the business.

4. Decide what your goals are

It’s tempting to just post pretty pictures and funny captions, but it’s important to agree your goals before deciding your social media strategy. We suggest focusing on two or three at a time, using the rest of the available data to inform your decisions and see how you could meet your goals better. For example, your goals could be to increase impressions, followers or website conversions.

5. Create a social media content calendar

Whether you just use Google sheets or go for a fancy programme, including a content calendar in your social media strategy is a must. We tend to plan our social media content about 4-12 weeks in advance.

6. Consider a paid social media strategy

With Instagram changing its algorithms and Facebook creating a separate newsfeed for brands in 2018, it’s harder than ever to get your content in front of the right people. The best way to do this? A paid social media strategy. You don’t need to spend thousands either – paid social media can cost from just £5 per day. And the beauty of the rise of stories on social media is audiences wanting to see more authentic, behind the scenes content from brands. So your content doesn’t need to be polished and cost the earth.

7. Work in 90 day plans

Social media is agile and ever-changing, so keeping your plans to 90 days is a great way to hone your strategy. It allows you to work on goals and get enough data and examples before analysing what worked and what didn’t.

8. Assess what worked and what could be improved

At the end of each of your 90 day plans, it’s important to step back and look at what needs improvement and what worked well. And it goes without saying that you should make sure to keep doing what’s working and tweak what isn’t!

For more information on building and honing a social media strategy visit

Leave a comment

Your email address will not be published. Required fields are marked *