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7 Seconds to Success: Is Your Business Making the Right First Impression?

We all know that first impressions count, but did you know that, on average, it takes just 7 seconds for us to form an impression of somebody or something?

As a business owner, it should be your aim to impress from the outset. If you can do this, there’s every chance that your business will be a success. If you’re keen to get it right every time, here are some tips to take on board.

Prioritising Aesthetics

Aesthetics are everything, especially if you run a store, a salon or a bar. If you own a shop, the importance of aesthetic appeal cannot be underestimated. If a potential customer walks past, they’re not going to look twice if there’s nothing captivating in the window or the store looks dark and dingy. Go out of your way to design something that will lure people in from the other side of the street or stop them in their tracks and force them inside, even if they’re in a rush. If you’ve got rails packed with blouses or dresses hanging from slatwall panels and fittings, and there’s a vibrant display of colours, beautiful materials and stunning patterns on show, you’re going to attract more attention than you would with a shelving unit full of folded clothes that aren’t displayed in all their glory.

If you’re a salon manager, think about how the salon looks from the outside, as well as focusing on the interior, and bear your target market in mind. If you’re going for a young, trendy customer, going for bold trends like monochrome or funky features like street art murals will catch the eye. Think about what you look for when you’re on the hunt for a nice restaurant or a place to grab a drink and use this to shape your designs. If you have an extensive cocktail list and a DJ playing, you’re not going to get people through the door if the exterior looks dated or shabby.

Setting the Tone

Forming a first impression is not just about what we see; it’s also about the kind of vibes we pick up. In business, you want people to trust you and feel comfortable around you. If you have contact with clients, for example, you want to set the right tone from the off. Be punctual, dress smartly, be confident, smile and make eye contact. Those seven seconds can make all the difference. As the manager of a business, it’s important to make sure that every member of your team understands the importance of first impressions. Everything that carries your brand name – from uniforms and vehicles, to your website and your business premises – should promote the right message.

The line between success and failure in business is incredibly fine. It only takes humans 7 seconds to form an impression, so you need to make an instant impact. Whether you run a shop or a salon, are involved in sales pitches, or you oversee a fleet of vehicles, it’s so important that you get off on the right foot.

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