How to Make Your Business Customer Friendly
You should always be looking for ways to make your business more customer friendly.
They are your main source of income. Without them, your business wouldn’t be nearly as successful as it can be. So having them at the centre of your attention is only ever going to get your further.
Yet so many companies shove them to the bottom of the pile and only see them as the people who are making them money. You need to be more personal with your customers in order to be successful. If you know your business isn’t customer friendly at the minute, here are a few ways in which you can change that:
Shop, office, factory; it doesn’t matter what it is, you should always be looking for ways to improve them for your customers’ benefit. If you aren’t an online based business, then you will be getting a lot of people coming in and out of your premises daily. They’re going to want to see somewhere smart and inviting, not somewhere cold and horrible. If you’re in an office, the first thing you can do is make it easier for them to find you. Information signs will help guide them to you, rather than leaving them walking around a random building getting a tad annoyed.
Then, once they’re in the office, you want to make it as comfortable as possible. Make sure there’s sufficient seating area, a drinks facility (perhaps a vending machine and coffee maker for variety), and even a TV to keep them entertained.
The last thing you want to do is make your sales technique too aggressive. We’ve all had those phone calls before where you’re pretty much being forced to buy something. From personal experience, it just doesn’t go well. You need to take a relaxed approach to sales, and just be honest about your products. The best way of doing this is by striking a normal conversation first. Don’t go straight in with “Buy this” or “We have this”; you’re only going to lose their interest before you know it. When you do finally get round to trying to sell your products, try recommending things and talk about how they’ve helped other customers. Just be as gentle as possible, and definitely don’t be pushy.
Customers are bound to give feedback. At some points during your time running a business, you’ll come across people who just aren’t happy with your service. As gutting as it might be to know you haven’t done a good job, this is where you can thrive the most. You can use this information to better your whole customer approach. It doesn’t have to be feedback on how you were as a person to interact with. It could be product feedback and things like that. Anything they say you’re best to take on board to make sure you’re always being customer friendly.
Being customer focused really isn’t as hard as it seems, is it? And if you aren’t already doing it, you really need to start thinking about how you can put them first.