Impressive Marketing Ideas for Businesses on a Budget
Marketing your business is one of the most challenging hurdles you’ll need to overcome if you want your company to be a success.
It doesn’t matter if you’re a new startup or an established company, if you can’t get people interested in – and talking about – your products and services, then your future doesn’t look bright.
If you want your company to stand out from the crowd and get people excited, then really, you need to think of more unusual and impressive ways of marketing your stuff, ideally on a budget. To help you get started, here are some impressive and affordable marketing ideas:
Guerilla marketing is about the cheapest form of marketing you can get. Basically, it requires you to use your creativity and inventiveness to come up with affordable (even cheap) marketing stunts that are high-energy, unforgettable and effective.
If you saw all of the fuss that was made of, and attention given to, the comedian who recently disrupted Prime Minister Theresa May’s Tory Party Conference speech, you will know just how effective a well thought out stunt can be. This is true in the marketing industry as well as the world of Politics. So, get some promotional merchandise printed up, think of a creative stunt that will get all eyes on you and your team, and go act it out. Chances are, you’ll garner some interest, especially if your stunt gets filmed and goes viral!
Check out https://www.boredpanda.com/ for more great guerilla marketing ideas. Just be sure to make them your own before you use them.
Social media might seem like a mundane part of everyday life right now, because we’re all so used to logging on to Facebook in our breaks and posting on Instagram after we’ve done something cool, but social media still has a lot of power. In fact, there are almost 2 billion active users on social media worldwide – that’s a lot of people to sell to!
The key with using social media to advertise your business is to do it differently from the rest. Instead of setting up profiles and posting lots of promotional posts, if you want to be truly successful, you need to use social media for the very thing it was intended for – being social.
If you actually take the time to get to know your followers, their likes and dislikes, and what makes them tick, not only can you better tailor your posts to appeal to them, but also you can build strong relationships which foster trust and loyalty – and that can only ever be good for your business.
Give Something Back
One thing that is often overlooked in marketing circles is the power of doing good. If you want people to look favourably upon your business, doing something for others and giving back is a great way to achieve that. This could be something as simple as getting out and volunteering, and encouraging others to do the same on social media; or something bigger like donating a portion of your sales to a favourite charity. It doesn’t matter as long as it’s sincere and, ideally, it helps the kind of people, animals, and causes that your target market also cares about.
Set a Challenge
Similarly, setting a challenge similar to the Ice Bucket Challenge, which raised money for a good cause and later went viral, is a great way to do good and get your business known. It works because most people can’t resist a challenge or a good cause so, by combining the two, you can really make a difference, not only to your business but also, more importantly, to others in need.
Advertise in Unconventional Place
This photographer found a great way of getting more customers through the door by advertising in a place few people would even think about advertising – a public bathroom! Not just any public bathroom though, the public bathroom in a bar that she noticed lots of her clients spent time in. By doing this, not only did she advertise in a place where she knew her target audience would be, but also she did something different, and that didn’t go without notice.
If you can find an unconventional place to market your business, which is likely to reach the eyes of your target audience – much like the photographer above – then you’re onto a winner, for sure.
Marketing your business on a budget is always a challenge, but if you’re able to think outside the box, you aren’t afraid of doing things differently, and you’re persistent, you shouldn’t have too many problems catching the interest of potential customers.