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Innovative Ideas to Pull Your Business Back From the Brink

Having a business can consume you, from the money you want to earn to the expectations it plants in your mind.

You have all of the ideas, you have the faith, the passion and the motivation to make it a success. You take that leap of faith and go for it, but with so many plates to spin, how do you ensure your business has what it takes?

The harsh reality is that so many startups can fail in those few years of trading, and often it can be rash decisions or not taking action quickly enough that can be your downfall. However, it isn’t always the case. After all, the likes of Apple started in a garage and Twitter was once just meant to be just a college messaging app (and let’s not get started on how Facebook was created). The moral of the story is, most businesses begin as a startup and while some fail, some go on to be huge success stories. So I wanted to share with you some of the innovative ideas you could try with your new business venture.

There’s an app for that

A great idea for any business these days, especially one that is focused solely online, is to have an app created to push the business forward. It can be a great way to encourage more people to use your business, to purchase or gain information from you. Creating the application may seem complicated at first, but there are specialist app developers that can help you through the process. You might need to remember that mobile app testing is integral for great app experiences to ensure that the customer and client gets exactly what they want and need from your app. With more people using their smart devices these days, it might just seem like the natural next step to take for your business to move it forward.

A more responsive website

Take a moment to think about your daily habits when it comes to the internet and your phone or tablet. You might log into the internet several times a day to ask Google a question and seek an answer, check your social media, order something online or read an article or review. Think about what you want. You want fast information, you want it to be responsive and quick and to look good to capture your imagination. So your website for your business needs to have the same level of responsiveness and looks that you expect from other people’s. Take time to ensure that your website is up to scratch. This is potentially your only way to market and direct links to customers to buy your products or services.

Humanising your social media

Social media is a very easy way to market and advertise your business, but you aren’t the only one trying to gain business through your platforms. This is when doing things a little differently can help you stand out from the crowd. You might want to consider things such as responding to messages and comments. Perhaps showing your face behind the business and making the accounts a little more human like. After all, the saying goes people buy from people, but if your business doesn’t really have a face then you could be missing a trick.

Making more of your local community

There is a new trend where people want to deal with local businesses and shop small, and so while you don’t need to be opening up a shop or office in your local high street you can still take advantage of this by becoming more present in your local community. It could be as simple as sponsoring local events or having a pop up shops at summer fetes or fairs. You could even be involved with a local charity and the relationship could be lucrative on both parts, sponsorship for them and advertisement for you. Be the expert locally, and you may find you have opened up a whole new customer base.

Making more of the customer experience

Finally, you may want to make more of your customer experience when it comes to how you deal with your customers and clients. These are the people that will give you advertising that you can’t pay for, simply by telling people of their good service and experience. They may also write comments, leave feedback and testimonials that you can then display proudly on your website. This shows loyalty and trust, and can also encourage people to deal with you.

I hope that these ideas help you push your business forward.

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