Is Your Business Content Good Enough?
Content is king.
If you are in the marketing business, or any other business for that matter, content is the key to your branding and it can pull people in from all stretches and from all walks of life. To create content that grabs the attention of your readers, there are a few things you need to check and a few things you can look to improve on…
It is boring?
The first question you need to ask yourself truthfully is whether or not your content is just plain boring. No one wants to sit around reading an article which has the emotional range of a fish: you need to bring some personality into the text with you and show who you really are. Don’t be afraid to speak in a more conversational tone and to add in a quip every now and again. It is jokes and one liners that will get you noticed and make people want to read more from you in the future.
Does it flow?
Flow is super important when writing a piece of content. If you don’t have a good sense of flow, it will seem very difficult to read and your audience will give up trying to make sense of it all. Reading shouldn’t be hard work, and you should never write a piece which reads like this:
Flow: is super important, when writing a piece of content. If you don’t, have a good sense of flow, it will seem very… difficult to read and your audience. will give up trying to make sense of it all. Reading shouldn’t, be hard work and you should never: write a piece which reads like this…
See? It makes a big difference where you put punctuation in a piece. Be smart and try to write as if you are talking, this makes it a lot easier for you to find your flow.
Do you have photos?
Images are twice as engaged with as text, and articles which have images actually do a lot better than ones without. It is a fact of life that when we see an image we like, we will stop and stare. It stops us scrolling down through our newsfeed and makes us pay attention to what the image is for. To promote your blog posts you need to bring in some original photographs and use them on your social media pages. You will notice a bigger instance of people engaging with your content.
As well as images, videos can be embedded into your content and this can make your content much richer than it was. Embedding video into your blog posts can be great because it give the audience chance to learn visually rather than reading the whole thing and trying to understand on the article alone. This is particularly effective with recipes: if you film a recipe your audience can watch it and then they will read the method for further instructions.
Search engine rankings will be a deciding factor on whether your content is remembered forever or lost in the proverbial haystack of the Internet forever. Contact an SEO company who will be able to help you with your content and make sure that it is likely to be seen by your audience and appreciated.