woman sat crossed legs working on website

Keeping Your Website Simple

Website design is one of the very first things you will need to consider when deciding on marketing for your business.

Without a website, your new idea will be lost – a website is your best form of advertising. Your website can also, however, be the thing that turns people away.

A lot of people try to cram their website full with graphics and lots of elements. However, simple is best. A poor website that is difficult to navigate and takes a long time to load will not be an asset to you. With so much going on in people’s lives, and with everyone being so busy, the longer a website takes to load, the less likely they are to stay around. Unless you have the most unique product ever, potential customers will simply go elsewhere. And even if your product is unique, they may still go away and think that they will try another day. You will lose sales.

Optimising your web design will prevent this problem. Even if your website is quick to load with fully web optimised images, if it is difficult to navigate, then you will also turn people away. Make sure that they can easily get back to the home page if they click away from it, and don’t hide your navigation menus in funky designs – it will look good, but work poorly!

Does The Colour Of Your Website Matter?

In today’s modern age of web design, you can choose from a wide range of features that will make your website stand out. However, you want your website to stand out for the right reasons, not the wrong ones. Colour plays an important role in the design of your website, and shouldn’t be overlooked.

Firstly, the general look of the web design should be appealing, and the colours should look good together. They should also compliment your logo and brand. No one will want to stay too long on a site that has clashing colours or that is too bright – but neither will they want to keep looking at a site that is too muted, making it hard to read.

Colour is important for another reason too; it can psychologically affect people, enticing them to buy, or so scientists suggest with their specific studies. For example, yellow can be used to grab attention, but too much of it is off-putting. Green is a relaxing colour with a calming effect, but it also gives the impression of wealth and money – use blue instead if you want to appeal to the budget conscious. Blue represents trustworthiness, and is a secure colour. Red is perfect for creating impulse buys!

All in all, a simple website is best. If you get the navigation right and you think about your colour scheme carefully, you will go a long way to creating an effective website.

Photo by Nicole Honeywill on Unsplash

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