Making a Big Impression With Your Small Business
Your business might be small but it’s incredibly valuable; chances are it’s your whole life.
Your life savings might have gone into getting it off the ground and it might be your only source of income. For this reason, your venture succeeding is probably one of the most important things to you. As a small fish in a big pond it can be tough competing with more established businesses, but there are things that you can do to improve your chances. Despite being small, you need to show that you’re professional and reliable, and give people confidence to shop with you. Here are some ideas for how you can go about it.
Invest in a Good Website
A good website is one of the single most important things you can do for your business is invest in a good website. Nothing will put a customer off quicker than presenting them with something that looks amateur. Your site can’t be full of errors, look spammy or be slow to load. It needs to contain all of the right information, from information about you as a company to a physical address, contact details and more. Unless you’re a professional web designer, your best bet here is to hire someone that knows what they’re doing. It can cost more than you might think, but it’s a worthy investment and could be the difference between success and failure in your business.
Write a Blog
One of the things that can put customers of shopping with a smaller or less well known business is they’re unsure if they will get what they’re paying for. With so many scams and fraudulent websites about, people are rightly cautious and for this reason, prefer to stick to well known companies and businesses they’ve used before. As a small business owner, it’s your job to convince them that you’re professional, reliable and you are who you say you are. Writing a blog can actually be one way to do this. Potential customers will know that a scam site isn’t going to go to the hassle of creating a high quality blog brimming with content. Your blog also allows you to speak about topics relating to your business, and can show people that you know what you’re talking about. Put a clear link to your blog somewhere on your website.
Improve Your Office
If you’re a smaller business and don’t have lots of employees working for you, it’s easy to think that there’s no point spending money improving your workspace. But it’s simply not true. A nice office will boost motivation and productivity. It will also create a good impression to any customers or clients that come in for appointments or meetings. If you’re unsure what to do to make your office the best it can be, look for a workspace recruitment company who will be able to help. You might be surprised at how much of a difference a change like this can make to your business overall.
Always Give The Best Customer Service
You want people to have a good experience with your business so that they will recommend you to their friends, and come back and shop with you again. As well as providing them with excellent product or services (depending on what your company does) you need to give great customer service too. Answer questions promptly and politely, and follow up on any complaints to reach an agreement the customer is happy with.