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Small Screen = Big Business?

It’s fair to say that many small businesses aren’t utilising the power of the small screen these days.

But the reality is that the medium can have an enormous impact on almost all of your marketing channels.

People like watching videos and movies online, and if you aren’t embracing the format, then chances are you are missing out on reaching a huge number of individuals who could be interested in your business or product. There are hundreds of millions of videos watched on YouTube every day, and that’s just one channel; video is also incredibly popular on every other social media outlet, too.

So, if you want to get into video for business, read on. It’s a lot easier – and cheaper – to get involved than you might think, and as long as you follow a few ground rules you can ensure that you get a return on your investment, grow your business, and reach new customers in no time. Let’s take a look at some of the ways you can start making waves with video.

What’s the purpose?

Before we begin, we’re not suggesting you jump in straight away and start making movies with little or no thought to the reasons why. It is essential that you have a strategy in place, and every little movie you make has to be aligned to your overall business plan. Each story, promotional video, or piece of filmed content needs a strategic reason to exist, as well as being specifically targeted to a particular segment of your customer base.

Hiring help?

It’s possible to create fantastic videos yourself these days – many smartphones shoot movies in HD, and if you can hire sound equipment and find some editing software, you might be able to go down the DIY route.

However, for a more professional impact, you should find a production company to help you out. Actors and voice over artists are another consideration, although be careful to ensure the individuals you choose are relevant to your target audience. For example, British voice actors are likely to be able to perform location-specific accents if you are doing a video highlighting your business to your local area.

Finally, why not consider hiring an animator? There are some incredible, low-cost animation companies out there, and you will avoid all the expenses of finding a location for your shoot, paying actors, and costly post-production effects companies.

What works?

Whatever product or service you are selling, there is a lot you can do with video. Instructional videos are perfect for almost any sector and can help build up your industry authority. Then there are the traditional adverts – you don’t have to spend millions on a TV spot these days, as social media offers an endless array of highly targeted opportunities. Videos are also fantastic for creating a buzz around your product or service; perhaps you have a new product launch on the horizon and want to make something that teases and creates a sense of intrigue amongst your customers?

Video could offer your business a lot of new opportunities in a variety of different ways. If you have enjoyed success from a video in the past, please feel free to share your experiences in the comments section below.

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