Seven Ways Technology Can Transform Your Business
Once you have started your business and created your model, it is important that you try to improve your results and productivity, so you can provide more value using fewer of your resources for customers.
If you are looking for a solution that will automate some of your business processes, chances are that you will find it in the latest technology available for small and medium sized enterprises. Below you will find seven ways you can transform your business using technology.
1. Automate Your Branding
In case you are looking to create brand awareness, you can use your social media automation tools to create meaningful posts and messages that will engage with your target audience. If you create meaningful and consistent brand messages, you are more likely to get your promotions to the people you are looking to target. The good news is that you don’t have to spend hours trying to manually post updates; the latest tools and apps will take care of the job for you.
2. Improved Conversions
It might also be the case that you have loads of website visitors but no sales, and you can put some advanced tools in place to find out what the main cause of the lack of conversions is. You can do AB testing or measure your traffic, find out which sites refer you the most people and where your visitors are. Once you know the demographics of your audience, you can tailor the messages to their individual needs and preferences.
3. Quicker Response Times
You can also respond to customer contact faster if you automate your processes. From online chat to providing free quotes and a dedicated line, there are plenty of technologies you can implement. Check out RapidQuote UK to find out how you can benefit from automated lead generation and follow up services, so you can focus on what really matters in your business; improving your offers and providing more value to your customers than your competitors.
4. Shorter Sales Cycles
If you implement an advanced sales funnel and map your buyers’ journey, you can even shorten the sales cycle and improve your marketing effectiveness. It is important that you put yourself in your potential customers’ shoes and imagine what you would like to see on a sales page, on the order page, and your company app. Once you have this figured out, you can create a method of turning visitors into customers faster and increasing your profits
5. Automatic Follow-ups
You can also make sure that you give your visitors enough information to make an informed decision about their purchase. The more data you give your customers before they decide which product or service would be the best for their needs, the more chance you will have to get them to trust you and connect with you. Getting an autoresponder might be a smart idea if you don’t want to follow up each lead generated manually. You might also implement lead generation in your social media pages, so you can generate leads on multiple platforms.
6. App Development
Developing your own app is a good way to grow your business and improve your online and mobile visibility. You can connect with people while they are on the go, send out exclusive offers and discount codes, create flash sales, and measure your conversions from various campaigns. An increasing number of people are now taking advantage of mobile technology, so why not tap into this marketplace early? Developing your app will help you stay in touch with your audience, improve your communication, and brand your business online without having to make a lot of effort every day
7. Reviews and Testimonials
If you would like to grow and manage your reputation on the internet, it might be a good idea to collect reviews and testimonials automatically on your pages, external rating sites, and social media. There are some smart apps that will allow you to direct your website visitors and customers to certain links where they can provide feedback and ratings, so you can gain a social proof online and improve your brand’s reputation and value.
Smart business owners tap into the latest technology and try to automate their sales and marketing, so they have more time to develop products and services. You can improve your productivity, communication, and reputation if you take advantage of the latest apps and online content management tools available. Use the tips below and you can transform and grow your business, engage with your customers, and reclaim your time.