Simple Ways To Improve Your SEO Today
It does not matter what type of business you run, be it a clothing store or a financial services firm, the importance of having a solid SEO strategy cannot be underestimated in the current day and age.
If you are not visible online, you are going to be missing out on a massive chunk of potential customers to your competition. So, with that in mind, read on to discover the simple things that you can do to improve your SEO today.
Create a great piece of content – The first thing that you can do today for your business is create a great piece of content. This needs to be something that is insightful, engaging and unique. It should contain information that has not simply been duplicated using other articles on the web. It needs to be your fresh perspective – something that establishes you as an expert in your industry.
Revamp your contact page – Now is a good time to take a look at the contact page on your website. Do you have sufficient information? Does your business appear trustworthy? If not, it is time to make some changes. Here are some examples of websites that have nailed their contact section: https://blog.hubspot.com/service/best-contact-us-pages. Make sure you have an email address and telephone number at the very least. Otherwise, people will be sceptical about doing business with your company.
Deal with any broken links – There is nothing more frustrating for a viewer than clicking on a link and being met with a 404 page. Broken links are bad for usability, as well as your search engine result ranking. You can easily use one of the free tools that are available to find out whether you have any broken links on your website.
Find out how quick your website loads – You can also use free tools to find out whether your website loads quickly or is too slow. Load speed has a big impact on search engine ranking, and so this is something you need to rectify if your website is not quick enough. There are a number of ways you can do this, from minimising redirects to optimising image sizes.
Contact a professional SEO expert – Last but not least, a sure-fire way to see improvements to your SEO campaign is to get in touch with an SEO expert who can assess your current online presence. You can find out more about this at https://www.figmentagency.com/landing/seo-surrey/. They will be able to use analytics, as well as their own skill and experience, to deliver an SEO strategy that provides improved results.
So there you have it: some of the simple things you can do that will give your SEO a boost today. So, what are you waiting for? Give these approaches a try and see if it makes a difference to your search engine ranking!