To Launch With a Bang, Try These Surefire Marketing Tactics
Launching a new business, or new products and lines within an existing business, needs to be done right.
If it isn’t thought through or is done a little half-hearted, then it can have a detrimental effect and might result in the business or product being a flop. Creating a buzz around the launch is key to doing well financially. It helps word of mouth marketing, as well as generating much chatter and conversation about the business, its services and its products. So how can you make sure that you launch with a bang? Here are some ways to make sure a business or product launches to the top, rather than just being a big flop.
Get a Website Sorted
Having a website that potential customers can look at is a good way to help launch. It can give people a point of contact and a way to get to know the business, with its brand and ethos. Not only that, but also it will help to show off what your business can do, as well as generate pre-orders. It can also reach out to other people online through the power of search engine optimisation (SEO). This will help you to build authority as a website before anything has been launched.
Look for Trade Shows
Depending on the kind of business that you are in, you might think about attending trade shows and setting up stands to share information about your business with like-minded businesses and individuals. Having a stand means you can create a buzz around a product, for example, as well as give out leaflets, meet and talk face to face with customers and suppliers, and even offer incentives to new customers to create a sense of brand loyalty. So if you’ve not done trade shows before, it could be worth looking at what is coming up. Just make sure that you your stand looks as professional it possibly can, with the likes of Open Exhibitions designing an innovate stand for you, for instance. Being visible is so important in business.
Get Social Media Savvy
Having a presence on social media is another important aspect. Many startups in today’s day and age get a lot of their website views and sales through social media. So having the channels set up is of paramount importance. You can share behind-the-scenes footage in this type of situation, as well as interacting with your followers. It can be used for customer service and as a quick and easy way to generate customer loyalty. Share content that is relevant to your business, and keep it in theme with what you do. If your brand is humorous and light-hearted, then make sure that your social media follows suit. There is no need to be on all channels though. The best thing to do is to choose two channels to really focus on, and two to just maintain. There is no need to be on every single one but then not manage them very well.
Have you got any tips you would add for startups that need a good launch?