The Power Of Creativity: How To Run a Business, Without Losing Your Soul
If you’re a creative, design-led soul, and you’ve been lucky enough to find yourself in the position of running your own business; congratulations, getting this far is no easy task.
In order to continue feeding your creative business; you will need to ensure that you’re meeting the goals that you and your advisors have set the company. You will, therefore, ensure that you’ll be the head of a business that has longevity in a competitive market and that you’re happy at the top of what you’ve created. The following are some tips, ideas, and advice for those who are striving for a great business, but don’t feel the need to get sucked into corporate BS, that doesn’t always work.
Strong Values And Identity
From a design and creative standpoint; your business will be projecting your core values, who you are, and what you represent. Your brand is, therefore, more than likely to represent your identity and personality as an individual and a collective; so it’s important to keep your key values intact and strong. You will have changes and struggles to deal with throughout the course of your company’s expansion; so you must ensure that all decisions and actions implemented stay true to your creative identity and brand values.
Your customer base will appreciate that they can trust in your business to stay true to the reasons that they invested in you in the first place. Your brand will become a place where people shop with confidence, no matter what twists and turns you progress through along the way. A core consumer base results in loyal brand ambassadors, and you’ll end up part of the same team, striving for the same results. Therefore, it’s worth looking into reception services from companies like Virtual HQ so that you’ll feel rest-assured that your customers get a response, even when you’re not around.
Happiness And Wellbeing
As discussed beforehand; by staying true to your brand identity, you’ll be able to achieve the business goals you’ve set yourself in a much more straightforward and timely manner. However big or small each goal is; achieving them will always be a boost to the business’s finances and your overall emotional happiness. A fulfilled and happy CEO will always trickle down into the well-being of the employees and company as a whole.
Remember that it will be the whole brand’s effort that’s helped towards accomplishing each milestone. Therefore, projecting your happiness to them, and giving credit where it’s due, will keep the team pushing forward and progressing your business forward. Your original creative dream has probably driven your company from the get-go, meaning that your emotional happiness as been the force behind everything without you even realising. Bringing each goal to a successful conclusion will help to maintain your positivity and belief in the company, which will continue to keep up its momentum.
Target Audience And The Right Crowd
After pointing out the importance of the happiness of your employees and team; it’s vital that you’re surrounded by the right crowd in order for your creative business to continue its success. If you haven’t hired the right people for the job, then they’re unlikely to ever be happy in their role for your company; this will result in a lacklustre performance from them at best. Be as thorough as possible when hiring your team, and be creative with the questions you ask them, as you can often get a pleasantly surprising response, which might seal the deal.
Utilising a professional HR recruitment agency will help ensure that you’ll get an array of suitable candidates, and won’t have to deal with any time-wasters that might otherwise turn up. Your creative and design crowd should share in the business’s core beliefs and values; this will help to ensure that they are all working alongside you with the right goals in mind for your brand. Regular company get-togethers are an excellent way to build team relationships and moral. The more your crowd feels valued; the more they’ll flourish as employees and achieve each creative goal you’ve set.
Surroundings And Environment
It’s a difficult task to get a creative business inspiration flowing when the environment they’re surrounded by is dark and dull. The physical interior of the space that you and your colleagues inhabit each day for work will have a direct effect on the momentum of the brand and everyone’s happiness as a whole. It’s therefore imperative that you invest time and thought into the company’s office or studio space. Starting off with a blank canvas, when it comes to walls and flooring, is a smart way to start; this will allow you to display the brand’s goals, achievements, and overall identity with ease.
Create what goes onto your business’s wall space in-house, and put time and thought into colour palettes, imagery, and typefaces. When a particular goal or target has been met, ensure that there’s a space to recognise the achievements, so people will be given instant encouragement as the walk into work every day. Each business goal you set yourself and your team will be easier to achieve if the creative surroundings are a joy and inspiration to work in, so it’s worth investing in as soon as possible.
You can’t work hard and strive towards one main end goal without all the progressive steps and targets along the way. It can be too overwhelming to be constantly struggling towards something that seems extremely difficult to achieve. Therefore, it’s important to constantly have a new focus instead; these can easily come in the form of frequent, achievable goals that you set for yourself and each member of the team. By breaking down the larger objectives, and mindfully delegating each task to a member of your team; you’ll be able to approach the larger target and attain what the business needs more easily.
Your brand will progress seamlessly and have a much brighter future if your business goals are being met. If you have a creative company, your employees are likely to be driven by the imaginative processes and a job that keeps them creatively nourished. Therefore, by acknowledging and completing your and their ambitions within the business, your brand will constantly be moving onwards and upwards, making it the success you’d dreamt of at the start.
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