Ways of Making your Business More Green
We live in an age of corporate social responsibility (CSR), where businesses are increasingly compelled to invest in green practices and sustainable materials.
This is borne out by the rise of low-carbon and renewable energy businesses in the UK, which generate an annual turnover of £46.2 billion for the economy.
The desire for CSR and sustainable business has been driven by consumers, who are increasingly inclined to prioritise brands with a strong ethical focus. In fact, a study by Unilever revealed that around 33% of consumers are now choosing to buy from brands that are considered to do social or environmental good.
With this in mind, it’s important that businesses adopt green values if they’re to remain competitive in the modern age. Here’s how to achieve this:
1. Embrace the Paperless Dream
For years, businesses have talked of going paperless, as they look to reduce their costs and the carbon footprint associated with their venture.
Many firms have tried and failed to achieve this objective, of course, but the main issue in these instances is that firms were too ambitious in their transition. Technology has also evolved considerably over the course of the next few years, making it easier for businesses to create digital solutions for daily administrative issues.
The key is to focus on reducing the use of paper and printing where possible, rather than attempting to eradicate these entities from your business completely.
Using Cloud storage solutions and online project management tools such as Trello will help in this respect, as will encouraging staff members to scan documents rather than printing.
2. Implement ‘Cycle to Work’ Programs and Similar Schemes
As a business owner, you can also create a culture of sustainability among your staff members and encourage them to become more focused on the natural environment.
Pioneering cycle to work schemes are an excellent example of this, as they immediately reduce emissions and incentivise employees to travel to work using a bike. Similar programs may also encourage people to take alternative forms of transport, from buses and trains to a nifty electric scooter for adults.
The key is to have a clear rationale behind your initiatives and help employees understand the importance of sustainability, while it also helps if you’re able to incentivise staff members to make environmentally-friendly choices.
3. Reduce the use of Packaging
For product-oriented businesses, packaging is also a considerable concern from an environmental perspective.
In the case of non-recyclable packaging, for example, businesses may be carrying an inflated carbon footprint while also using exceptionally harmful materials such as plastic.
To negate these issues, it’s worth looking to reduce the amount of packaging that you use on a daily basis.
At the same time, you should focus on reducing the secondary packaging used when shipping goods, or at least identifying sustainable alternatives such as corrugated boxes (which can be used on more than one occasion).