When There Aren’t Enough Hours in the Day, It’s Time to Outsource
For any startup, money is going to be tight.
Even if you have secured some funding, you are likely to be pretty frugal with it; you want to get the best bang for your buck, after all.
In addition, as someone who is starting out in business, you will want to make sure that your time is maximised wisely in order to help your business grow. Some repetitive smaller tasks can take up a lot of your time. They need to be done, though, which is where outsourcing comes in. Paying someone else to do it for you enables you to focus on the bigger tasks in hand that will help to grow your business, not just keep it afloat. So if you find that there are never enough hours in the day, then here are some things that you can consider outsourcing to save yourself time and, in the long-run, money.
Pay per click advertising, or paid search, is one of the easiest things to outsource as a business. Indeed, you are not likely to need a full-time paid search expert on your payroll. However, a couple of hours a week could be just what you need to get your business off the ground and be on top of your game when it comes to your online marketing plan.
Admin and Document Formatting
There are many admin tasks that you can outsource. You could even look to students to do it for you as their hourly rate is likely to be lower than a professional business. They can edit word documents, create spreadsheets, input data, and even create blog content for you, for example. Unless you have an assistant who can do all of these kind of tasks for you, then outsourcing is a good way to go.
You may think that you are going to save money by doing everything yourself. But, in reality, it is a false economy to think that way. It is best to focus on hiring permanent members of your team, as they are the ones who will really drive forwards the core of what your business does. Tasks such as logistics outsourcing, marketing, and accounting, for example, can all be done by other people – and do not need to fill your to do list. Focus on what your business does and it will help you to save in the long term.
For many businesses, social media can be a full-time job, especially as things get bigger and bigger. So having someone who can solely dedicate their time to running your social media can be a big help. From interacting to sharing relevant content, it could take all day for someone to do. But that someone doesn’t need to be you. After all, whilst social media is good for your business, it isn’t necessarily something that will help generate millions and millions for your business. So it is time to outsource.
Have you ever had experience of any of the above? It would be good to hear what you think – and what has worked for you.