Why Content is the Number One Tool You Should Use to Promote Your Business in 2018
We all hear how amazing content can be, and it’s often taken for granted. In this post we discuss how and why you should use it to promote your business in 2018.
There are so many types of content – infographics, videos, podcasts, written text, photography and more. So whether you want to start simple or build an amazing series of content, this article will show you why it’s such a useful tool and help you get started on your strategy for 2018.
Content is inexpensive
Whether you’re creating content for your website, social media, blog posts, emails or PPC campaigns, content is inexpensive. Gone are the days of expensive TV and print ads being the only way to reach out to customers. Now you can record a simple video on your phone, take some amazing shots, use stock photos or create some written posts and repurpose it across lots of channels.
Don’t fall into the trap of thinking that good content means lots of money – there are lots of ways to create and distribute your content cheaply.
You already have the expertise in your company
Any successful business is full of experts and people who love what they do. All you need to do is gather that expertise and put it into words, images or videos – and hey presto! You have something your customers will love. Plus, positioning your company as an authority on a particular subject is a great way to get noticed.
Allows customers to really connect with your brand
With the rise of Snapchat and Instagram stories, customers are looking to connect with brands on an authentic level. Content allows you to do just that. It lets your audience see more of your brand, learn from you and interact with you on a different level.
Drives customers to your website
If you have really great content it’s only a matter of time before potential customers start to find it. Build a core of loyal customers who love your product or service – and, if they love what you post too, it’ll be no time until they start sharing and posting about it.
Increases conversions on product pages
Adding just 300-500 words of text to your product pages not only helps search engines drive relevant customers to your website, but also increases conversion on these pages. Some customers love to just stumble across an item and buy it, but others like to browse and learn more before they buy. Capture this audience and build your brand as an expert in their eyes at the same time.
Encourages engagement on social media
Brands are always looking for an excuse to speak to their customers, and social media is a fantastic tool for that. Share with existing customers and encourage them to build a relationship with your company through engagement. You’ll start to build up a picture of who they are, what they like, what they don’t like, and you may even get invaluable feedback on your product and services.
Retain customers and engage them long term
It costs five times more to find a new customer than to keep an existing one. Content can help you retain old customers, whether that’s through genuinely listening to feedback and seeing what they like/don’t like, or keeping your brand front of mind with interesting articles, videos and images.
Never underestimate the power of content – it should definitely be part of your strategy for 2018!