people at a business event

Making The Best Use Of An Event When It Comes To Your Business

Starting your own business may have been a dream of yours. But making it your reality and having it thrive could be something that you never expected in those early days. It is often seen that, as a business owner, you need to do all that you can to ensure that you advertise and market your business effectively and there are many ways that you can do it. Social media, for starters, is an obvious place to market and share your business products and services. Having the right strategy in place can be hugely beneficial.

But events can also be a great way to market your business, especially when it comes to the local market and customers. There is a recent surge in the trend for people to support local businesses and shop small, and this is when you can really take advantage. Hosting an even within the community or an area of your choosing could attract customers to you that may not have ordinarily considered you before. This can then lead on to sales or engagement online, so there is always potential. So here are some of the ways that you can organise and make the best use of an event for your business.

Organising the Event

One of the biggest hurdles when it comes to the idea of having an event is the actual organisation of it. Organising the event can be a big thing to take on. You will want to ensure that you get things right, that you give plenty of notice and that you manage to ensure that things go off without a hitch. So here are some of the things to think about when it comes to getting one organised.

Find the right location

Finding the right location can often be the trickiest element. You will want maximum exposure, especially within the local community, but you will also want to ensure that the location does what is needed in terms of the event. Maybe you need just a big open space that you can then fill with stalls and pop-up shops and activities. Maybe you want it to be more enclosed so that the environment can be more controlled. Take some time to think about what it is you want to achieve from the vent and visualise what you would like it to look like. This can then help you to find the right location.

Advertise the event

Once the location is sorted it is now time to advertise the event. You will want maximum exposure on this so the best way to advertise would be to focus on social media and logical advertising in options. Social media updates, visual elements, video advertising and live streaming can all be great ways to advertise the event. You might also want to think about using local Facebook groups so that you can ensure that the audience is targeted. Lastly, many communities have local publications so you could also advertise directly in those.

Think outside of the box with activities and décor

You will want the event to be interesting, and so it might be time to really think outside of the box when it comes to activities as well as the decor of it. You will want it to be more about the event, rather than it looking like it being too business focused. The main priority is to gain more sales and customers, but an indirect approach could be the answer. Things like looking into graffiti artist hire so that custom drawings and creations could be made, for the vent as well as customers. Maybe it is about making it family focused so that parents with children will feel comfortable attending. A crèche or play area could be a winning combination. Think outside of the box as the event could be something that you do again in the future if it becomes a success.

Join forces with other local businesses

Last of all, when it comes to a local event, why not get other businesses on board? As long as they are no in direct competition with you, this could be a great way to cut the costs for you and enable people to get more out of the event itself. Pop-up shops are always going to be great for things like this.

During the Event

Once you get to event day you need to think about how you make the most of it. It can be overwhelming when you have organised things and wanting to make things become a success, but there will be opportunities throughout the day to capitalise on more things. Here’s what to consider.

Network as much as possible

During the event, make sure you network as much as possible. This may sound obvious, but many businesses owners can wrapped up in the ruining of the event and forget to speak to people. Talk to potential customers and clients, get people involved and make it about you. This is your chance to advertise what your business is about, so make the most of it.

Use social media

You may have advertised a lot for the actual event, but now is the time to make the use of social media updates during the event itself. This works well to encourage people who may not have attended this time to consider the next event or certainly get involved with your business anyway. Live stream video, Instagram stories, status updates and live Tweets. They can all help advertise and maximise the business potential during the event.

Make it possible to place orders or sell products

You will want to maximise the potential for sales, so pop-up shops and stalls with the ability to take orders and payments will be an essential aspect of the event. This is when portable card readers or contactless technology can help you when it comes to placing orders and selling your products and services.

Follow up after the event

Finally, make sure that once your event is completed that you follow it up with any leads and customer information that was captured on the day.

Let’s hope these tips help you to organise and make the most of an event for your business.

Photo by Jakob Dalbjörn on Unsplash

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