Privacy Policy

My Little Black Book is committed to protecting and respecting the privacy of our users. This Privacy Policy is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our site. For purposes of this Agreement, ‘site’ refers to, and ‘you’ refers to the user of the site. By accepting our Privacy Policy and Terms of Use, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

Information we collect

If you, as a visitor to My Little Black Book, elect to register and set up a contributor profile, we will collect your first and last names, email address, Twitter handle, date of birth and location, as well as asking for a bio and avatar. No personally identifiable information will be made public to other visitors to the site. We also collect information from you when you subscribe to our newsletter or respond to a survey or competition. You may, however, visit our site anonymously.

Use of your information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your personal information with third parties without your consent. In general, the personal information you provide may be used in one of the following ways:

  • To allow you to participate in the interactive features of our site, when you choose to do so;
  • To carry out obligations arising from any contracts entered into between you and us, and to provide you with the information, products and services that you request from us;
  • To personalise your experience;
  • To improve our website based on the information and feedback we receive from you;
  • To improve customer service and effectively respond to your requests and support needs;
  • To send periodic emails, information, respond to enquiries and/or other requests or questions.

Data retention

Data will be retained as long as your account is active. There is no expiration on accounts and deletion may be requested at any time.

Your rights regarding the use of your personal information

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional email.

Services used

When you sign up to My Little Black Book, you will be added to My Little Black Book’s Mailchimp mailing list as you have expressed that you would like to receive direct email marketing from My Little Black Book.

My Little Black Book uses Google Analytics to track how you are using the site, your browsing behaviour, journey and device or browser used. No personally identifiable information is collected via Google Analytics. This information is used to help improve the experience for our users.

Opting out

You may opt out of receiving emails from My Little Black Book at any time by clicking the unsubscribe link in the email footer. You may delete your user account at any point via your profile page, which is accessible via the header.

Disclosure of your information to third parties

We will not share your personal information with any third parties except:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If My Little Black Book or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of My Little Black Book, our users, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Your consent

By using our site, you consent to our Privacy Policy.

Changes to our Privacy Policy

My Little Black Book reserves the right to change this policy and our Terms of Use at any time. We will notify you of significant changes by sending a notice to the primary email address specified in your user registration. Non-material changes or clarifications will take effect immediately. You should periodically check the site and this page for updates.


If you have any questions for us, or wish to opt out of email communications from My Little Black Book at any time, please email