Juliet Slot Commercial Director Ascot Racecourse

10 Minutes With: Ascot Racecourse’s Commercial Director, Juliet Slot

With Royal Ascot 2015 kicking off a week today, we put Commercial Director Juliet Slot under starter’s orders.
30 Second CV

Name: Juliet Slot

Age: 47

Location: Ascot

Current Title/Company: Commercial Director, Ascot Racecourse

Educational Background: St Swithun’s School, Charterhouse School, Bristol University

The Real Deal

Brief overview of what you do:

I am responsible for the brand and income generation at Ascot Racecourse – covering broadcast, sponsorship, hospitality, tickets and non-raceday income.

Can you describe your job in 3-5 words?

Brand protection and income generation.

Do you have a weekday morning routine?

I get up at 6.30am every day and try and be out of the house by 7.20. I drive to work, listening to Chris Evans – it’s my little bit of luxury, and also my thinking time.

When I get in I skim the Racing Post to see what’s happening in our world, and then check I have all that is required of the morning meetings. I am often in back-to-back meetings so this little bit of quiet time in the office before 9am is absolutely vital to making the rest of the day work.

What does a typical day at your desk look like?

My day is a mix of meetings with external suppliers or sponsors and other clients, balanced with internal meetings with my Heads of Departments or cross racecourse projects. I spend a lot of time being updated and asked to make decisions so the teams can implement agreed strategy. I am a great believer in delegation being the only way to succeed as a manager – both for sanity but also so those who work for me have the ability to run their own teams. It’s vital to allow people to have responsibility and to support them, even when mistakes are made. You are only as good as the people who work for you.

What’s been the best moment of your career so far?

I was lucky enough to work on the Bid team for London 2012. Being part of a team that succeeded against all odds in bringing the Olympic and Paralympic Games to London remains one of my greatest moments. When London was read out in Singapore, I was there and we were all ecstatic.

Your job – the good, the bad, the ugly:

I absolutely love my job!


What is the best advice you’ve ever received?

Never assume and never be afraid to say sorry.

What would you say to your twenty year old self with the benefit of hindsight?

Listen and learn and don’t be in a hurry to climb the ladder. Make sure you enjoy your successes as they come.

Who are your role models?

I greatly admire all my bosses, who have been amazing to learn from.

How do you relax and recharge?

I love walking with my husband, kids and dog – all of us together or whoever will come with me! When I can I ride, ski and read too.

What’s the last book you read?

Last Fragments by Kate Gross – the moving words of a young mother who dies from cancer. Her outlook on life was truly inspirational.

What are you listening to at the moment?

I listen to Jo Whiley pretty much most evenings (often on the way home).

What’s your favourite way to treat yourself?

I love a massage from my local beauty therapist Nirmala – she is the best and her head massages are brilliant. I also like to indulge in the occasional bar of Galaxy chocolate. Mmmm.

What can’t you leave the house without?

I don’t go anywhere without my phone. It’s my way of keeping in touch with everyone and the world.

Royal Ascot 2015 takes place from Tuesday 16th to Saturday 20th June. Tickets are from £27 – £80. Fine Dining starts from £250 per person + VAT. For further information and to book visit or call 0844 346 3000.

Written by:

Victoria is an award-winning writer with a penchant for pintxos (and pudding). Her days revolve around business, barre and bellinis. In reverse order.

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