Lucy Patterson MILK Beauty

10 Minutes With: MILK Beauty Founder, Lucy Patterson

This week we escape the corporate life with accountant turned beautician, Lucy Patterson, the woman bringing the full salon service to you. A Brazilian before bed? Why not!
30 Second CV

Name: Lucy Patterson

Age: 34

Location: East London

Current Title/Company: Managing Director and Founder of MILK Beauty

Educational Background: Studied Economics and German at the University of Nottingham, qualified as a Chartered Accountant at KPMG, and then trained as a beauty therapist two years ago

The Real Deal

Brief overview of what you do:

I run MILK Beauty. Our mission is to deliver excellent beauty and wellness treatments to busy Londoners, wherever they are and at a time most convenient to them.

Can you describe your job in 3-5 words?

A fast-paced adventure.

Do you have a weekday morning routine?

I start my day at 6am, checking emails as soon as I wake. After responding to anything urgent, I either meet my personal trainer in Victoria Park for a workout or jump in the shower and start getting ready. I use the PRIORI Advanced AHA range at home, applying SPF every day religiously. For my weekday wardrobe I favour well cut classics from COS, The Fold and Whistles, normally with a good pair of heels. A quick slick of BareMinerals Bareskin and Chanel Rouge Coco on the lips and I’m ready to go. I cycle the 15 minutes to work through Victoria Park and Broadway Market; it certainly beats my old tube commute!

What does a typical day at your desk look like?

I am normally at my desk by 8am. Setting out the key objectives for the day first thing allows me to plan my time productively.

Our daily 9am meeting is an opportunity for the entire team to meet, receive key briefings, and share knowledge on a wide range of topics including new treatment launches, events in London, new collaborations, and celebrating achievements such as going above and beyond for a client or the successful launch of a new corporate account. Our therapist team is very experienced and we use their breadth of experience for peer training sessions as well.

No two days are the same, but following the team briefing I will often interview prospective new therapists. Recruiting the very best therapists is one of my top priorities as our client demand is growing fast. I will sit in on our MILK Academy training sessions, prepare for investor briefings, review press releases, and meet with team members to review and plan operational workstreams. Before the day ends at around 6.30pm I will make notes on key outstanding actions for the next day, check in with the team and how they’ve got on, and discuss any issues which have arisen and any actions which need to be taken.

What’s been the best moment of your career so far?

Reading about MILK in the press is always exciting. In particular, seeing MILK featured in Tatler as “a team of completely charming and brilliant beauticians” was a highlight. Tatler is one of the UK’s most prestigious and discerning publications, and their generous review showed how our fastidious approach to high standards has really created something special at MILK.

Your job – the good, the bad, the ugly:

The good: This most definitely – and always will be – reading our customer’s feedback. It is hugely rewarding to know that our therapists are consistently delivering 5* treatments and it is fantastic to see so many clients rebook their next treatment so quickly. It gives me and the team a real sense of accomplishment to honestly hear from customers about our high standards and friendly team.

The bad: I am a real lover of East London but I am yet to find a great sushi place in Hackney. Someone please create a pop up sushi bar under the arches!

The ugly: The lack of IT support when the printer doesn’t work. *Bangs head on desk.*


What is the best advice you’ve ever received?

I was once told that the worst type of advice was unsolicited advice, so therefore I would say that the best advice is solicited.

Who are your role models?

Helena Morrissey, Hilary Clinton and Anna Wintour. All have broken and set the rules in their fields.

What is your guilty pleasure?

Cats of Instagram. I say no more.

Complete this statement: I feel most powerful when wearing ____________ CND Shellac’s Tinted Love.

What social or political issues matter most to you?

Female board representation. I am a true believer that increased female board representation will improve corporate culture gender equality, facilitating better female representation across senior leadership levels.

If you could have lunch with any woman in the world, who would it be (and what would you order)?

Anna Wintour. I would take her to La Bouche on Broadway Market for some indulgent cheeses and delicious salads.

Lucy is the Managing Director and Founder of MILK Beauty, a mobile salon offering home and office beauty treatments across North London, the City and Canary Wharf.

Written by:

Victoria is an award-winning writer with a penchant for pintxos (and pudding). Her days revolve around business, barre and bellinis. In reverse order.

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