Joanne Moore Master Distiller Bloom Gin

10 Minutes With: Master Gin Distiller, Joanne Moore

In a World Gin Day special, we put our questions to the first female gin distiller and creator of BLOOM Gin, Joanne Moore.
30 Second CV

Name: Joanne Moore

Age: 41

Location: Cheshire

Current Title/Company: Master Gin Distiller at G&J Distillers, part of Quintessential Brands

Educational Background: Biochemistry degree

The Real Deal

Joanne Moore, Master Distiller, taste tests her gins.

Brief overview of what you do:

I’m the brand custodian for the Quintessential Brands portfolio – BLOOM, Greenalls, Berkeley Square and Opihr Gin – and brand developer for their new products.

Can you describe your job in 3-5 words?

Creative, different, fun.

What is the first thing you do when you get to work?

When I’m at the distillery I will routinely test all the products distilled the previous day on our sensory tasting panel – this could be anything from the raw ingredients that go into making the gin to the finished gin itself. It’s a tough job but someone has to do it!

What does a typical day at your desk look like?

I don’t have a ‘typical’ day, which is why my job is so interesting and varied. One day I could be in the lab working on new creations, the next day I could be carrying out a master class for brand events, or some days I am just at my desk catching up on emails and admin.

What’s been the best moment of your career so far?

Being able to have full creative license and develop gin brands such as BLOOM, Berkeley Square and Opihr.

Your job – the good, the bad, the ugly:

The good part is the variety and the new found interest in gin we are experiencing amongst consumers again. The bad – well, like all jobs, I have bad days but don’t tend to dwell on them . The ugly – my reaction and response when someone describes gin as merely ‘flavoured vodka’!


What is the best advice you’ve ever received?

Choose your battles wisely and be true to yourself.

What would you say to your twenty year old self with the benefit of hindsight?

Life is too short to stress about the small things.

How do you relax and recharge?

I am always very busy balancing work and home life, especially as I have a one year old to run around after. I don’t get much time to relax and recharge – although I do look forward to Sunday mornings as a family. We have a lazy morning and brunch in the garden if the weather is good.

What’s the last book you read?

I’m currently reading The Girl on the Train.

What’s your favourite way to treat yourself?

A spa day!

If you could have lunch with any woman in the world, who would it be (and what would you order)?

There are so many to choose from, but thinking about where I am in my life at the moment I would probably pick Karren Brady, as I like the fact that she is passionate and down to earth. We’d have seafood and drink BLOOM Gin French 75 cocktails.

Great British Gin Collection: Greenall's, BLOOM, Opihr, Berkeley Square


To learn more about G&J Distillers and their brand portfolio, visit You can also follow BLOOM – the gin Joanne created – on Twitter and Instagram.

Written by:

Victoria is an award-winning writer with a penchant for pintxos (and pudding). Her days revolve around business, barre and bellinis. In reverse order.

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