Sophie Brooke Quintessential Brands

10 Minutes With: Quintessential Brands Account Manager, Sophie Brooke

This week, prepare to encounter career envy as we put Quintessential Brands’ Sophie Brooke under the spotlight.
30 Second CV

Name: Sophie Brooke

Age: 28

Location: London

Current Title/Company: National Account Manager for EDC, part of Quintessential Brands

The Real Deal

Brief overview of what you do:

I manage a portfolio of own brand and premium spirits created for one of the UK’s biggest retailers. I work on behalf of a supplier to drive profitable growth in these categories through innovation and branded activation.

Describe your job in 3-5 words:

Challenging, diverse, engaging, solution finding.

What is the first thing you do when you get to work?

Depending on where I’m working, it’s green tea and then go! I have to be organised to stay on top of the different projects and meetings I have planned for that week, so I depend on my task list to keep me on track.

What does a typical day at your desk look like?

I have the luxury of working from home two days a week, with the remaining three days spent in central London at our vibrant Head Office or attending meetings with retailers or agencies. My job is very varied, which keeps each week interesting.

What’s been the best moment of your career so far?

Moving from premium food into premium alcohol. It’s great to work in a desirable category that I have a personal interest in.

Your job – the good, the bad, the ugly:

The real enjoyment in my job comes from working with a great team and a successful, growing business. Nothing beats seeing your projects become reality on the shelf. I also love working with our premium gin brands – BLOOM, Greenalls, Berkeley Square and Opihr – as they are so unique in the marketplace.

The tough part comes from the challenging commercial environment we’re operating in and the difficulties in making your customer happy along with your bottom line.


What would you say to your twenty year old self with the benefit of hindsight?

Give yourself time to learn. Don’t expect to get everything right first time.

Who are your role models?

Aspirationally I would cite Amal Clooney – she’s intelligent, accomplished, funny, stylish, and also married to George Clooney! Closer to home, it has to be my dad. He’s proved you can be a genuine person and still be successful in business.

Who are you currently listening to?

I like a combination of old and new, so anything from Led Zeppelin to Caribou and everything in between.

What’s your guilty pleasure?

Indulging in far too many BLOOM gin and tonics with my friends at the weekend, along with finding great new places to drink cocktails. All in the name of market research, of course…

What can’t you leave the house without?

My work phone, my personal phone, my headphones and my nails painted.

If you could have lunch with any woman in the world, who would it be and what would you order?

I’d like to go for lunch with Zooey Deschanel, eat lots of sushi and drink plenty of gin cocktails.

Written by:

Victoria is an award-winning writer with a penchant for pintxos (and pudding). Her days revolve around business, barre and bellinis. In reverse order.

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