Sarah Parham SVP Jewellery

10 Minutes With: SVP Jewellery Founder, Sarah Parham

Jewellery is for life, not just for Valentine’s Day, which is why SVP Founder, Sarah Parham, uses ethically mined gemstones and recycled silver and gold to hand craft luxury pieces that transform across every collection. We meet the British designer creating jewellery with positive change built in.
30 Second CV

Name: Sarah Parham

Age: 46

Location: Sussex

Current Title/Company: CEO and Founder of SVP Jewellery

Educational Background: Art College

The Real Deal

Brief overview of what you do:

I own the jewellery brand SVP. We create pieces that change so you can wear them in different ways depending on outfit, mood and occasion. We also work hard to make positive change in our supply chain – we live by our ethos, Change is Beautiful.

SVP Jewellery

Can you describe your job in 3-5 words?

Inspiring, creative, focused

Do you have a weekday morning routine?

I generally wake at 6.15am and check Business of Fashion, cuddle and feed my dog Margot, grab a cup of tea and check my emails. I deal with anything urgent that has come through from our suppliers in India as they are ahead of us. I then get up and take Margot for a walk across the fields; it’s great to get out and calm your mind before the day really begins. Then it’s to the office or up to London for meetings.

What does a typical day at your desk look like?

My days are so wildly different. They can involve anything from planning and strategy meetings with our MD, Gaynor Wilson, to making design changes, researching our new collections, meeting our PR agency, organising photo shoots, attending castings, and designing and creating our lookbooks. No two days are the same. I get bored quickly so I work at a fast pace.

What’s been the best moment of your career so far?

Gaining our first stockist was a life-changing moment. I ended my career as a creative director in advertising and started a whole new journey.

Your job – the good, the bad, the ugly:

I love sourcing stones and suppliers, visiting India, designing, strategy and running the financial side. There is only one thing that I really, really don’t like doing and that is keeping track of stock and stock-taking.


What is the best advice you’ve ever received?

Do what you love and everything else will slot into place.

What would you say to your twenty year old self with the benefit of hindsight?

Change your career – you know you can.

Who are your role models?

Amber Valetta, Stella McCartney, Natalie Massenet and Saga from The Bridge

How do you relax and recharge?

I love walking my doggie, cooking, and drinking wine with friends.

What’s the last book you read?

I seem to only have time to read on holiday. The last book I read for pure pleasure was The Bees by Laline Paull.

What are you listening to at the moment?

I tend to work in silence as I get lost in my own world. I am, however, a huge Blondie fan.

What is your guilty pleasure?

My guilty pleasure is Coronation Street; I have watched it since I was 10. If I’m treating myself it has to be a new outfit followed by wine with friends.

What would you take to a desert island?

My phone and my dog.

Complete this statement: I feel most powerful when wearing____ jewellery. It is like my armour. I am always stacked up, even in the fields.

SVP Jewellery

My weekday wardrobe consists of: A short boot, black jeans or trousers, a top and a jacket with a smattering of gems.

My weekend wardrobe consists of: Exactly the same but swap the short boot for wellies!

What social or political issues matter most to you?

I love people, and I think that there should be less greed and a better understanding of who makes the things that you wear. Why would you want something that others have suffered making? Be good, be kind, be generous and make informed choices. Less is more.

If you could have lunch with any woman in the world, who would it be (and what would you order)?

I love everything on the menu at veggie haven Terre a Terre, in Brighton, and I would invite Stella McCartney to join me. There are so many things I would like to ask her.

To drop a hint this Valentine’s Day – or treat yourself (you deserve it) – visit or say hello on Twitter, Facebook and Instagram.

Written by:

Victoria is an award-winning writer with a penchant for pintxos (and pudding). Her days revolve around business, barre and bellinis. In reverse order.

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